According to FORBES Magazine, Sports Nutrition sales are set to DOUBLE over the next 10 years!
"Nutritional Supplements Flexing Muscles as Growth Industry"
One of the fastest growing industries in the world is the nutritional supplement group, or more broadly known as Vitamins, Minerals and Supplements, or VMS. Producing about $32 billion in revenue for just nutritional supplements alone in 2012, it is projected to double that by topping $60 billion in 2021 according to the Nutritional Business Journal. According to Partnership Capital Growth partner Brian Smith, a leading industry expert since 2000, the reason for the growth is it has gone mainstream. “Ten years ago, it was just the muscleheads and the weekend warriors. Now, it’s the full spectrum with men and especially women,” he said. -David Lariviere, Contributor
FORBES Magazine -April 2013